HI, I'M CASANDRA
I'm an island girl from breathtaking Jamaica, world-renowned for its white sand beaches, sunshine for days, unmatched cuisine, and vibrant culture.
As the eldest of 11 children, I dreamed of changing my circumstances so I could help improve the lives of my parents and younger siblings. And so, it began. With the help of kind-hearted strangers, I embarked on a study-abroad journey, leaving the land of my birth and seizing the opportunity for what I hoped was a better, more promising future.
I didn't always have this business:
the impact, the clients, the courses, the blog, the speaking engagements...
Frankly, until a few years ago, I was the epitome of a country girl living the American Dream. I became a first-time homeowner in San Diego, CA, dubbed 'America's finest city.’ I had a lucrative government career with growth potential, exceptional benefits, and the raved-about job security as a public servant. Most importantly, I started a beautiful family with my college heartthrob of a husband, together becoming the proud parents of two boys. This was enough to "write home" about.
However, after 15 years in corporate human resources, a sense of unfulfillment started to settle in, and I know I am meant to create a more significant impact beyond the confines of a corner office. Feeling like a corporate camouflage, I'm stepping away from the charade. Thus, I'm respectfully handing the 9-to-5 "script" back.
I am beginning to embrace my vision for my life and being unapologetically true to who I am and what I want. Always hungry for time, location, and financial freedom, I've become obsessed with pursuing a life of my design.
IMPACTFUL
A purposeful, driven and enthusiastic visionary, determined to make a notable impact on the world, improve the lives of other working moms, and live a life I love, I vowed to earn a livelihood but on my terms.
My signature program, the Employee to Entrepreneur ACADEMY, is the journey of my life and the blueprint I share to help YOU create a profitable digital business that allows YOU to live and earn on your terms.
Having 15 years corporate HR experience, my expertise lies in conducting city-wide training, facilitating Train-the-Trainer workshops, leading diverse teams, overseeing department-wide learning and development programs, conducting career coaching, performing resume deep-dives, and hiring Top Talent. Pivoting from an employee to an entrepreneur has been a dream that is transforming into my beautiful reality. And while my journey is uniquely mine, I'm here to empower YOU and help you create your transformation.
STARTER PACK
But I should have known that being obsessed with slow mornings, plus wanting to control my time, where I work from, and have financial freedom would have driven me to creating a business. After all, who else would agree to the lifestyle I fancied? Nobody.
These days, it isn’t a luxury that I am available to walk my boys to school and pick them up when school is out. In truth, this is my lifestyle, as I intentionally designed it. And, I no longer live for the weekends. There's no debilitating knot in my stomach on Sunday evenings when I think about the work week.
What I'm
loving
Freedom to design my days as they oh-so please me. Quality family time and fostering more profound connections. Creating impactful change and empowering other women to live their best lives. Nurturing creativity and expressing my passions. All things home décor.
What I'm
learning
To take imperfect actions; get out of my own way. Reframe mistakes as life lessons and learn from them. We each have the power to create our lives on our unique terms. Not to sweat the small stuff. Anyone or thing that costs me my peace is too expensive, and I cant afford it.
What I'm
about
Pursuing impactful and intentional living. An unwavering commitment to operating with integrity, building trust, and honoring honesty. Finding joy in the simplicity of life. Pausing in the moment to create lifetime memories with my kiddos. Time freedom and sleeping in as my kind of wealth.
what I
believe
For I know the plans I have for you declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future (Jeremiah 29:11). My yesterday does not define me; I can create a new reality. Purposeful action is powerful and life-changing. "Busyness" is a disease I don't wish to catch, but white space on my calendar is beautiful.
ON MY MOODBOARD
daily walks to school
Striking a pose!
Made with my own beautiful hands :)
afternoon gametime!
LIVE IN SUNSHINE
Swim SEA
DRINK WILD AIR.
in the
the
the
— RALPH WALDO EMERSON
FREEBIE
DOWNLOAD THE EMPLOYEE TO ENTREPRENUER 10-STEP ROADMAP
By implementing the steps in this roadmap, you will learn what it takes to build a life and business you love, and one that allows you to create a lifestyle of time, location, and financial freedom.
@casandrarreid
If you're into building your profitable dream biz, swapping stories of motherhood joys + a tad bit of woes, creating memorable moments through travel, and probably hearing about my obsession with time, location, and financial freedom? You've come to the right place.
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No corporate camoflauge around here; pure authentic connection.